FlowAfric Awareness Campaign
→
Summary
Developed and executed a comprehensive 30-day digital awareness plan, detailing daily activities, success metrics, and a content calendar to enhance brand visibility and engagement.
OGUNJOBI MICHAEL ODUNAYO
Digital Marketing Consultant & Strategist
Epe, NG.About
Results-driven Digital Marketing professional with hands-on experience in brand awareness, social media marketing, content strategy, and customer acquisition for startups, fintech platforms, and educational institutions. Proven ability to design and execute high-impact, low-budget campaigns, significantly growing online presence and converting leads into paying customers through data-driven strategies.
Work
Education & School Solutions Contract
|Marketing Support Freelancer
Epe, Ekiti, Nigeria
→
Summary
Provided specialized marketing support for educational technology solutions, focusing on promoting smart school management systems and converting school administrators.
Highlights
Promoted advanced smart school management systems and CBT solutions to school owners, facilitating adoption and integration of modern educational tools.
Designed and implemented strategic WhatsApp conversation flows and follow-up sequences, successfully converting interested school administrators into clients.
Organized and executed digital campaigns and seminar promotions for school-focused solutions, significantly expanding market reach and engagement.
Educated school owners on best practices for leveraging Facebook and WhatsApp, empowering them with effective digital marketing strategies for school growth.
Freelance (Project Based)
|Digital Marketing Consultant/Strategist
Epe, Ekiti, Nigeria
→
Summary
Spearheaded comprehensive digital marketing strategies for diverse clients, including startups, fintech, and educational systems, driving significant online growth and customer acquisition.
Highlights
Developed and executed data-driven digital marketing strategies for 5+ start-ups, fintech platforms, and school management systems, resulting in enhanced online presence and customer acquisition.
Orchestrated successful 30-day awareness campaigns, achieving over 300+ new followers and driving organic growth for early-stage brands within defined timelines.
Designed and deployed engaging content calendars, social media posts, flyers, and WhatsApp broadcast campaigns, increasing brand visibility and engagement by an estimated 20%.
Implemented cost-effective marketing techniques that boosted brand visibility and online engagement for multiple businesses, optimizing budget utilization.
Fintech & Community Platforms (Project Based)
|Digital Marketing & Brand Growth Lead
Epe, Ekiti, Nigeria
→
Summary
Led comprehensive digital promotion and brand growth initiatives for fintech and local community platforms, enhancing visibility and engagement.
Highlights
Directed comprehensive digital promotion and community awareness campaigns, significantly boosting visibility and engagement for fintech and local business platforms.
Authored compelling marketing copy for diverse channels, including adverts, landing pages, and social media promotions, optimizing message delivery and conversion rates.
Coordinated multi-channel digital campaigns targeting specific segments, including business owners, students, and local communities, achieving broad demographic reach.
Implemented robust tracking mechanisms to monitor campaign performance, adjusting strategies dynamically to maximize reach and engagement metrics.
Education
Ekiti State University
Ado Ekiti, Ekiti State, Nigeria
→
B.Ed(Hons.)
Geography
Grade: Second Class, Lower Division
Languages
English
Certificates
Digital Marketing Fundamentals
Issued By
Various Platforms
Product & Growth Strategy
Issued By
Various Platforms
Competitive Analysis (Product Management Mini Project)
Issued By
Various Platforms
Skills
Digital Marketing Strategy
Brand Awareness, Customer Acquisition, Growth Campaigns, Analytics & Performance Tracking.
Content Marketing
Content Creation, Content Calendar Planning, Marketing Copy, Flyers, WhatsApp Broadcast Campaigns.
Social Media Marketing
Facebook, Instagram, WhatsApp, Community Engagement.
SEO & Web Optimization
Basic SEO, Website Content Optimization.
Marketing Design
Canva, Marketing Design.
Email & SMS Marketing
Email Campaigns, SMS Campaigns.
Tools & Platforms
Facebook Business Suite, WhatsApp Business.
Projects
School Digital Marketing Campaigns
→
Summary
Designed and implemented targeted WhatsApp and Facebook strategies to drive school enrollment growth and engagement.
Community Business Promotion Platforms
→
Summary
Devised and implemented content and marketing strategies focused on enhancing local business visibility within community platforms.